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A Goodyear for a driving moment

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We consider ourselves a lucky bunch at effect, as well as having a tea selection that would rival the Harrods food hall we get to work with some pretty cool brands, so when we were asked to create a social media campaign for leading global tyre brand Goodyear, we were obviously chuffed to bits.

We launched the ‘Driving Moments’ campaign, on the 1st of April, to coincide with Goodyear’s latest TV commercial, which embodies Goodyear’s brand values with the message ‘Made to feel good’. The advertisement focuses on the enjoyment your vehicle can bring to your life, the good times, those moments that bring a cheeky smile back to your face when ever you think of them.

Creating a moment

The campaign asked the audience to share pictures and stories of their favourite driving moments within a specially created Facebook tab and mobile site. Users shared ‘Made to feel good’ moments such as driving your first car, funny family car journeys, crazy summer holidays or that legendary road trip (we have few of those, but that’s a different blog post). The site gave you the chance to share the story behind the pictures within the site gallery and allow you to join the online community of Feel good drivers.

Obviously the warm fussy feeling you get from reminiscing about that driving moment is enough of a reason to post an entry, but if you were still on the fence the team at Goodyear gave away weekly prizes including a ‘made to feel good package’ which included 2 nights in a top London Hotel, Champagne reception and of course a set of premium tyres to treat your vehicle too! Other prizes included pampering days at leading resorts, red letter days, and off road driving experiences, Boom!

GoodyearDM-Screen2

The campaign ran until the end of May 2014 and brand awareness was the core focus of the campaign while supporting Goodyear’s ABL activity and growing their social community on Facebook was also a key target for the brand. As always we have collated the results of the campaign, so if you would like to know more about how we made the magic happen, don’t be shy get in touch.

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