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Riders already familiar with the Road Safety brand were then served clear, conversion-focused ads driving them to book the Enhanced Rider Scheme. ",[4255],{"type":53,"attrs":4256},{"color":15},{"_uid":2233,"label":2234,"content":4258,"component":2141,"defaultOpen":37},{"type":40,"content":4259},[4260,4290,4331],{"type":68,"attrs":4261,"content":4262},{"textAlign":2149},[4263,4268,4274,4279,4285],{"text":4264,"type":50,"marks":4265},"The gamified creative stopped the scroll and held attention well above standard benchmarks, with the best-performing ad achieving a ",[4266],{"type":53,"attrs":4267},{"color":15},{"text":4269,"type":50,"marks":4270},"69% thumb stop rate",[4271,4273],{"type":53,"attrs":4272},{"color":15},{"type":265},{"text":4275,"type":50,"marks":4276}," and a ",[4277],{"type":53,"attrs":4278},{"color":15},{"text":4280,"type":50,"marks":4281},"79% hold rate",[4282,4284],{"type":53,"attrs":4283},{"color":15},{"type":265},{"text":4286,"type":50,"marks":4287},".  ",[4288],{"type":53,"attrs":4289},{"color":15},{"type":68,"attrs":4291,"content":4292},{"textAlign":2149},[4293,4298,4304,4309,4315,4320,4326],{"text":4294,"type":50,"marks":4295},"In Phase 2, we converted that engaged audience into site visitors at a ",[4296],{"type":53,"attrs":4297},{"color":15},{"text":4299,"type":50,"marks":4300},"42% stronger CTR",[4301,4303],{"type":53,"attrs":4302},{"color":15},{"type":265},{"text":4305,"type":50,"marks":4306}," and ",[4307],{"type":53,"attrs":4308},{"color":15},{"text":4310,"type":50,"marks":4311},"30% lower CPC",[4312,4314],{"type":53,"attrs":4313},{"color":15},{"type":265},{"text":4316,"type":50,"marks":4317}," than the account average, with a late tactical switch delivering a further ",[4318],{"type":53,"attrs":4319},{"color":15},{"text":4321,"type":50,"marks":4322},"23% uplift in landing page views at 22% lower cost",[4323,4325],{"type":53,"attrs":4324},{"color":15},{"type":265},{"text":4327,"type":50,"marks":4328},". ",[4329],{"type":53,"attrs":4330},{"color":15},{"type":68,"attrs":4332,"content":4333},{"textAlign":2149},[4334],{"text":4335,"type":50,"marks":4336},"Beyond the numbers, comment sections filled with riders asking about pricing, availability and instructors — several chasing providers directly when they hadn't heard back. In a segment where traditional safety messaging is often met with resistance, that kind of self-directed demand is the real measure of success. ",[4337],{"type":53,"attrs":4338},{"color":15},{"_uid":2276,"title":4340,"plugin":309,"description":4341},"LLRRSP x Effect | Road Safety for Older Motorcyclists","How Effect used gamified paid social to drive engagement and awareness for the Enhanced Rider Scheme among older motorcyclists in the East Midlands. 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Leicester, Leicestershire & Rutland Road Safety Partnership exists to reduce road casualties across the region. ",{"type":68,"attrs":4510,"content":4511},{"textAlign":2149},[4512],{"text":4513,"type":50},"Effect were briefed to design and deliver a targeted campaign that would educate parents and caregivers in the Leicester area on the legal requirements around child car seat use, with a specific focus on the South Asian community. With child road fatalities on the rise and worrying gaps in awareness of UK car seat laws, particularly among communities where English is not a first language, they needed a campaign that could cut through and educate. ",{"_uid":2143,"label":2144,"content":4515,"component":2141,"defaultOpen":37},{"type":40,"content":4516},[4517,4525,4533,4555],{"type":68,"attrs":4518,"content":4519},{"textAlign":2149},[4520],{"text":4521,"type":50,"marks":4522},"Despite clear legislation, child car seat compliance in the UK remains a significant concern. Nearly one in five UK parents find the rules unclear, and 14% of children aged 0–3 do not always travel in a child restraint system. The challenge was compounded for Leicester's diverse South Asian communities, for whom safety education was often unavailable in their native language. ",[4523],{"type":53,"attrs":4524},{"color":15},{"type":68,"attrs":4526,"content":4527},{"textAlign":2149},[4528],{"text":4529,"type":50,"marks":4530},"The brief had two clear objectives: ",[4531],{"type":53,"attrs":4532},{"color":15},{"type":2238,"content":4534},[4535,4545],{"type":2162,"content":4536},[4537],{"type":68,"attrs":4538,"content":4539},{"textAlign":46},[4540],{"text":4541,"type":50,"marks":4542},"Educate parents and caregivers on child car seat laws and the correct seat type for each stage of a child's development ",[4543],{"type":53,"attrs":4544},{"color":15},{"type":2162,"content":4546},[4547],{"type":68,"attrs":4548,"content":4549},{"textAlign":46},[4550],{"text":4551,"type":50,"marks":4552},"Reach Leicester-based audiences whose first language may not be English, ensuring the message was genuinely accessible, not just broadly distributed ",[4553],{"type":53,"attrs":4554},{"color":15},{"type":68,"attrs":4556,"content":4557},{"textAlign":2149},[4558],{"text":4559,"type":50,"marks":4560},"Crucially, the tone had to be right. This wasn't a campaign built on shame or scare tactics. Parents needed to feel they had discovered this information, not that they were being lectured. ",[4561],{"type":53,"attrs":4562},{"color":15},{"_uid":2200,"label":2201,"content":4564,"component":2141,"defaultOpen":37},{"type":40,"content":4565},[4566,4574,4582,4595,4603,4616],{"type":68,"attrs":4567,"content":4568},{"textAlign":2149},[4569],{"text":4570,"type":50,"marks":4571},"To maximise reach and resonance, we translated the entire campaign into the four most widely spoken South Asian languages in Leicester according to the 2021 Census: Urdu, Bengali, Punjabi and Gujarati — the first time the Partnership had ever run non-English ads or targeted audiences by language. ",[4572],{"type":53,"attrs":4573},{"color":15},{"type":68,"attrs":4575,"content":4576},{"textAlign":2149},[4577],{"text":4578,"type":50,"marks":4579},"Execution followed a two-pronged creative structure. ",[4580],{"type":53,"attrs":4581},{"color":15},{"type":68,"attrs":4583,"content":4584},{"textAlign":2149},[4585,4591],{"text":4586,"type":50,"marks":4587},"Capturing Attention",[4588,4590],{"type":53,"attrs":4589},{"color":15},{"type":265},{"text":4228,"type":50,"marks":4592},[4593],{"type":53,"attrs":4594},{"color":15},{"type":68,"attrs":4596,"content":4597},{"textAlign":2149},[4598],{"text":4599,"type":50,"marks":4600},"Moving away from the dry aesthetic that safety campaigns often default to, our first campaign evoked the iconic hand-painted Bollywood film posters of the 1940s and 50s. Styled as a film called The Passengers, it used storytelling and cultural resonance to earn attention in busy social feeds before directing users to educational landing pages. ",[4601],{"type":53,"attrs":4602},{"color":15},{"type":68,"attrs":4604,"content":4605},{"textAlign":2149},[4606,4612],{"text":4607,"type":50,"marks":4608},"Reinforcing Safety Messaging",[4609,4611],{"type":53,"attrs":4610},{"color":15},{"type":265},{"text":4228,"type":50,"marks":4613},[4614],{"type":53,"attrs":4615},{"color":15},{"type":68,"attrs":4617,"content":4618},{"textAlign":2149},[4619],{"text":4620,"type":50,"marks":4621},"Users who engaged with the Bollywood creative were then served a cleaner, more informative follow-up — breaking down car seat requirements by age and life stage in a clear, digestible format. With audiences already primed, we had the space to go deeper on specific laws and regulations. Four fully translated landing pages supported both campaigns, giving each audience an accessible destination to explore their legal obligations in full. ",[4622],{"type":53,"attrs":4623},{"color":15},{"_uid":2233,"label":2234,"content":4625,"component":2141,"defaultOpen":37},{"type":40,"content":4626},[4627,4635,4643,4662],{"type":68,"attrs":4628,"content":4629},{"textAlign":2149},[4630],{"text":4631,"type":50,"marks":4632},"Public safety campaigns live or die by whether the message lands with the people who need to hear it. For this campaign, that meant reaching communities where language had historically been a barrier and giving them the information they needed to keep their children safe. ",[4633],{"type":53,"attrs":4634},{"color":368},{"type":68,"attrs":4636,"content":4637},{"textAlign":2149},[4638],{"text":4639,"type":50,"marks":4640},"That's exactly what we delivered. ",[4641],{"type":53,"attrs":4642},{"color":368},{"type":68,"attrs":4644,"content":4645},{"textAlign":2149},[4646,4651,4657],{"text":4647,"type":50,"marks":4648},"Within a tightly defined geographic target and a modest media budget, the campaign reached South Asian language-speaking audiences across Leicester, Leicestershire and Rutland at an average ",[4649],{"type":53,"attrs":4650},{"color":368},{"text":4652,"type":50,"marks":4653},"frequency of 17.6",[4654,4656],{"type":53,"attrs":4655},{"color":368},{"type":265},{"text":4658,"type":50,"marks":4659},", a level of repeated exposure that matters when the goal is memorability and behaviour change. ",[4660],{"type":53,"attrs":4661},{"color":368},{"type":68,"attrs":4663,"content":4664},{"textAlign":2149},[4665,4670,4676,4681,4687],{"text":4666,"type":50,"marks":4667},"When we identified mid-campaign that optimising towards landing page views was driving stronger engagement than link clicks, we made the switch in real time, resulting in ",[4668],{"type":53,"attrs":4669},{"color":368},{"text":4671,"type":50,"marks":4672},"154% more landing page views",[4673,4675],{"type":53,"attrs":4674},{"color":368},{"type":265},{"text":4677,"type":50,"marks":4678}," in the second half of the campaign at ",[4679],{"type":53,"attrs":4680},{"color":368},{"text":4682,"type":50,"marks":4683},"32% lower cost",[4684,4686],{"type":53,"attrs":4685},{"color":368},{"type":265},{"text":4688,"type":50,"marks":4689},". 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essentials: The importance of running a content modelling workshop","2026-03-02T16:06:58.786Z","2026-04-22T15:55:22.376Z","2026-04-22T15:55:22.391Z",150642764989395,"dcc523dd-89e5-448b-a664-746f71346aa8",{"_uid":4744,"body":4745,"slug":4899,"title":4737,"component":4900,"meta_fields":4901,"primaryMediaMotion":4904,"primaryMediaStatic":4906},"12fbf1f9-44d3-44be-9137-547a096f30d4",[4746,4750,4757,4796,4813,4819,4835,4841,4857,4863,4879,4885],{"_uid":4747,"content":4748,"component":4749},"edca7d0f-748f-4aea-b8d3-73e8eadce08c","When it comes to the discovery phase, it is critical to lay the foundations for a successful project by running a content modelling workshop.","cmsIntroText",{"_uid":4751,"image":4752,"headline":4755,"component":4756},"71aa91c1-ef25-473a-82f5-8df926a011bc",{"id":4753,"alt":15,"filename":4754,"fieldtype":35},150642743800289,"\u002F\u002Fa.storyblok.com\u002Ff\u002F288103441201316\u002F5f1290b80b\u002Fmain-image.png","Featured 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The process helps identify the different types of content that will be included on the website and structuring them in a logical way that is easy to understand for the target audience.",{"type":68,"attrs":4779,"content":4780},{"textAlign":46},[4781],{"text":4782,"type":50,"marks":4783},"What is a content modelling workshop?",[4784],{"type":265},{"type":68,"attrs":4786,"content":4787},{"textAlign":46},[4788],{"text":4789,"type":50},"A content modelling workshop is a collaborative exercise where stakeholders, including UX designers, content strategists, and developers, come together to define the structure and organisation of the content of a website.",{"type":68,"attrs":4791,"content":4792},{"textAlign":46},[4793],{"text":4794,"type":50},"During the workshop, the types of content that will be included on the website will be discussed, how they relate to each other, and the best way to present them. The purpose of the workshop is to maintain content elements are being used in the most efficient manner.","cmsContentBlock",{"_uid":4797,"content":4798,"headline":4812,"component":4795},"273581a9-703d-4d68-917f-8c77c8413b00",{"type":40,"content":4799},[4800,4807],{"type":68,"attrs":4801,"content":4802},{"textAlign":46},[4803],{"text":4804,"type":50,"marks":4805},"Alignment",[4806],{"type":265},{"type":68,"attrs":4808,"content":4809},{"textAlign":46},[4810],{"text":4811,"type":50},"Align stakeholders on the types of content that will be included on the website, how they relate to each other, and the best way to present them to the target audience. This ensures that everyone is on the same page and that the website’s content meets the needs of the target audience.","Why is it important to run these workshops?",{"_uid":4814,"image":4815,"headline":4818,"component":4756},"07f2814f-488d-413f-b9bd-a45c31d6614c",{"id":4816,"alt":15,"filename":4817,"fieldtype":35},150642756047332,"\u002F\u002Fa.storyblok.com\u002Ff\u002F288103441201316\u002F8ac56c7c97\u002F1.png","Align image",{"_uid":4820,"content":4821,"headline":15,"component":4795},"76aa9a97-20ae-4bc4-9aab-d6c475ee92e5",{"type":40,"content":4822},[4823,4830],{"type":68,"attrs":4824,"content":4825},{"textAlign":46},[4826],{"text":4827,"type":50,"marks":4828},"Definition",[4829],{"type":265},{"type":68,"attrs":4831,"content":4832},{"textAlign":46},[4833],{"text":4834,"type":50},"Defines the structure of the website’s content ensuring that the website’s content is organised in a way that is easy to understand and is not overwhelming.",{"_uid":4836,"image":4837,"headline":4840,"component":4756},"bae0d892-647a-4b8d-90c0-345bffe66cae",{"id":4838,"alt":15,"filename":4839,"fieldtype":35},150642758320613,"\u002F\u002Fa.storyblok.com\u002Ff\u002F288103441201316\u002Feb21ab0bc9\u002F2.png","Define image",{"_uid":4842,"content":4843,"headline":15,"component":4795},"6320e4f3-fd11-45cd-b0c4-458d7c07b33f",{"type":40,"content":4844},[4845,4852],{"type":68,"attrs":4846,"content":4847},{"textAlign":46},[4848],{"text":4849,"type":50,"marks":4850},"Identify",[4851],{"type":265},{"type":68,"attrs":4853,"content":4854},{"textAlign":46},[4855],{"text":4856,"type":50},"Identifies content gaps and redundancies so that stakeholders can identify areas where content is missing and what requires extra attention.",{"_uid":4858,"image":4859,"headline":4862,"component":4756},"88eed47e-4cc3-4235-a83b-eb81da0d9713",{"id":4860,"alt":15,"filename":4861,"fieldtype":35},150642760057318,"\u002F\u002Fa.storyblok.com\u002Ff\u002F288103441201316\u002F4a84d0e5cc\u002F3.png","Identify image",{"_uid":4864,"content":4865,"headline":15,"component":4795},"1823d10b-63b2-4661-9a96-54566a1aa774",{"type":40,"content":4866},[4867,4874],{"type":68,"attrs":4868,"content":4869},{"textAlign":46},[4870],{"text":4871,"type":50,"marks":4872},"Shared",[4873],{"type":265},{"type":68,"attrs":4875,"content":4876},{"textAlign":46},[4877],{"text":4878,"type":50},"Shared understanding of the website’s content so that everyone has a clear understanding of the types of content that will be included on the website and any questions are board to table sooner rather later in the project.",{"_uid":4880,"image":4881,"headline":4884,"component":4756},"21f45143-3b13-4b78-a25a-29a8fbcb9e3c",{"id":4882,"alt":15,"filename":4883,"fieldtype":35},150642761720295,"\u002F\u002Fa.storyblok.com\u002Ff\u002F288103441201316\u002Fe4aff50f8f\u002F4.png","Shared image",{"_uid":4886,"content":4887,"headline":15,"component":4795},"4fd94073-736f-44c0-8b48-bf24d638646d",{"type":40,"content":4888},[4889,4894],{"type":68,"attrs":4890,"content":4891},{"textAlign":46},[4892],{"text":4893,"type":50},"Here at effect we thrive to run a content modelling workshop with all of our clients as we feel its essential for ensuring the success of their project. It is one of the most rewarding parts of the project where everyone can truly begin to see their website take shape.",{"type":68,"attrs":4895,"content":4896},{"textAlign":46},[4897],{"text":4898,"type":50},"Stay tuned for more discovery essentials!","discovery-essentials-the-importance-of-running-a-content-modelling-workshop","templateIdea",{"_uid":4902,"title":4903,"plugin":309,"description":4748},"62629d1e-6d7f-408f-945d-723cd12b8e26","The Importance of Running Content Modelling Workshop",{"id":46,"alt":46,"name":15,"focus":46,"title":46,"source":46,"filename":15,"copyright":46,"fieldtype":35,"meta_data":4905},{},{"id":4907,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":4908,"copyright":15,"fieldtype":35,"meta_data":4909,"is_external_url":37},150642746716642,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F288103441201316\u002F2c2a68ba31\u002Fcac-workshop-6_1.png",{},"ideas\u002Fdiscovery-essentials-the-importance-of-running-a-content-modelling-workshop",-720,[],"18ba3df7-a64a-40cc-89a9-439bfe5495a2","2023-03-30T00:00:00.000Z",[],{"name":4917,"created_at":4918,"published_at":4919,"updated_at":4920,"id":4921,"uuid":4922,"content":4923,"slug":5003,"full_slug":5013,"sort_by_date":46,"position":5014,"tag_list":5015,"is_startpage":37,"parent_id":2996,"meta_data":46,"group_id":5016,"first_published_at":5017,"release_id":46,"lang":325,"path":46,"alternates":5018,"default_full_slug":46,"translated_slugs":46},"Amplifying Pedestrian Safety With LLRRSP & Exploring TikTok Ads","2026-03-02T16:06:02.315Z","2026-04-22T15:54:58.725Z","2026-04-22T15:54:58.747Z",150642533692357,"a7a66b38-28c3-44b7-bc52-33cf84ee1ee2",{"_uid":4924,"body":4925,"slug":5003,"title":4917,"component":4900,"meta_fields":5004,"primaryMediaMotion":5008,"primaryMediaStatic":5010},"dd1ad5f9-b7d5-47e7-ae7d-a0db1f7a744d",[4926,4929,4975,4981,4993],{"_uid":4927,"content":4928,"component":4749},"3dfa1c09-30e8-4b18-9903-e936ba2f2e02","In today’s fast-paced world, ensuring pedestrian safety remains an important concern. To address this issue, the Leicestershire and Rutland Road Safety Partnership (LLRRSP) embarked on a campaign with effect that sought to amplify awareness of pedestrian safety in the Leicestershire and Rutland area. This blog post delves into the campaign’s objectives, strategies, and learnings, shedding light on LLRRSP’s use of TikTok alongside other advertising platforms for their cause.",{"_uid":4930,"content":4931,"headline":4974,"component":4795},"f736d9ba-ffa1-40e4-be55-f2f671d5a887",{"type":40,"content":4932},[4933,4938,4943,4945,4953,4958,4962,4969],{"type":68,"attrs":4934,"content":4935},{"textAlign":46},[4936],{"text":4937,"type":50},"The main goal of LLRRSP’s campaign was to raise awareness of pedestrian safety in the across the county. Recognising that their target audience included both pedestrians and vehicle drivers, the campaign took a two-pronged approach creating niche messing for both audiences depending on if they were in the city or the countryside. It aimed to resonate with pedestrians navigating busy city streets and those enjoying rural countryside walks. We crafted messages and content designed to capture the attention of all vehicle drivers.",{"type":68,"attrs":4939,"content":4940},{"textAlign":46},[4941],{"text":4942,"type":50},"This campaign marked a significant milestone for LLRRSP as it marked their first TikTok campaign. Their objectives for TikTok were clear: to test the effectiveness of TikTok for LLRRSP’s campaigns and to assess TikTok’s potential as a suitable platform for future campaign messages. ",{"type":68,"attrs":4944},{"textAlign":46},{"type":43,"attrs":4946,"content":4948},{"level":4947,"textAlign":46},4,[4949],{"text":4950,"type":50,"marks":4951},"The Strategy: Dividing and Conquering",[4952],{"type":265},{"type":68,"attrs":4954,"content":4955},{"textAlign":46},[4956],{"text":4957,"type":50},"To effectively reach the entire target audience, we divided the campaign into two distinct groups: drivers and pedestrians. The campaign was ran on multiple platforms, including Meta (Facebook & Instagram), Google Ads, and TikTok. The target demographic was people aged 18 to 65 years, with no gender bias in the targeted area. To target the vehicle drivers specifically, we added several motorist-relatedterms to filter out non-drivers.",{"type":68,"attrs":4959,"content":4960},{"textAlign":46},[4961],{"text":4228,"type":50},{"type":43,"attrs":4963,"content":4964},{"level":4947,"textAlign":46},[4965],{"text":4966,"type":50,"marks":4967},"Key Learnings: Delay for Impact",[4968],{"type":265},{"type":68,"attrs":4970,"content":4971},{"textAlign":46},[4972],{"text":4973,"type":50},"One of the most insightful learnings from the campaign was the decision to stagger the release of content. After putting the first two routes live, we opted to delay the release of the remaining two routes by two weeks. Making this decision resulted in a 27% increase in Thruplays from the previous week. The delayed release allowed LLRRSP to maintain audience interest and sustain their message’s relevance throughout the 6-week run. (See graph below, second routes went live W\u002FC 31st July)","Campaign Objective: Promoting Pedestrian Safety",{"_uid":4976,"image":4977,"headline":4980,"component":4756},"1fb2cd27-5e98-410c-99bd-fea63e40caf4",{"id":4978,"alt":15,"filename":4979,"fieldtype":35},150642531430852,"\u002F\u002Fa.storyblok.com\u002Ff\u002F288103441201316\u002F5f733e122c\u002Fgraph-1536x515.png","Image",{"_uid":4982,"content":4983,"headline":4992,"component":4795},"218231e9-7e82-4446-98b2-8e760d80191c",{"type":40,"content":4984},[4985,4990],{"type":68,"attrs":4986,"content":4987},{"textAlign":46},[4988],{"text":4989,"type":50},"The use of TikTok for this campaign created some interesting insights. TikTok’s cost per thousand impressions (£2.98) was found to fall between that of Meta (£3.76) and Google Ads (£1.91). While TikTok’s targeting options were somewhat limited compared to the other platforms, primarily only allowing targeting to get as specific as England, it delivered a cost per impression that was 26% lower than on Meta; whilst still offering a richer form of media than Google Ads. This suggests to us that TikTok was a cost-effective platform for LLRRSP campaigns. The potential cost savings make TikTok a platform worth considering for upcoming promotional efforts despite the limits on geographical targeting; we hope these limits will expand in the future. ",{"type":68,"attrs":4991},{"textAlign":46},"TikTok: A Cost-Effective Platform for LLRRSP ",{"_uid":4994,"brow":15,"content":4995,"headline":5002,"component":4795},"26f1df55-bdd8-4122-856b-9ca07c5b4116",{"type":40,"content":4996},[4997],{"type":68,"attrs":4998,"content":4999},{"textAlign":46},[5000],{"text":5001,"type":50},"In summary, LLRRSP’s campaign to amplify awareness of pedestrian safety showcased a willingness to explore new platforms with effect. By targeting both pedestrians and vehicle drivers across diverse landscapes, we effectively communicated the importance of safety to LLRRSP’s local audience. LLRRSP’s use of TikTok in the industry serves as an example of how road safety initiatives can leverage a variety of platforms to reach and impact a wider audience.","Conclusion: LLRRSP’s Innovative Approach to Pedestrian Safety","amplifying-pedestrian-safety-with-llrrsp-and-exploring-tiktok-ads",{"_uid":5005,"title":5006,"plugin":309,"description":5007},"fc6a2f42-15d7-4ff5-ad07-37a6a60a035a","Pedestrian Safety with LLRRSP & | TikTok Ads Campaign","Explore how Effect worked with Leicestershire and Rutland Road Safety Partnership (LLRRSP) to build a TikTok campaign promoting pedestrian safety. Click to read more.",{"id":46,"alt":46,"name":15,"focus":46,"title":46,"source":46,"filename":15,"copyright":46,"fieldtype":35,"meta_data":5009},{},{"id":5011,"alt":15,"filename":5012,"fieldtype":35},150642528108994,"\u002F\u002Fa.storyblok.com\u002Ff\u002F288103441201316\u002Ffcbacb6e9e\u002Fgraphic-2000x1125.png","ideas\u002Famplifying-pedestrian-safety-with-llrrsp-and-exploring-tiktok-ads",-760,[],"5e7290bf-7070-429f-9bb1-2da06cba1afd","2023-10-17T00:00:00.000Z",[],{"name":5020,"created_at":5021,"published_at":5022,"updated_at":5023,"id":5024,"uuid":5025,"content":5026,"slug":5126,"full_slug":5137,"sort_by_date":46,"position":5138,"tag_list":5139,"is_startpage":37,"parent_id":2996,"meta_data":46,"group_id":5140,"first_published_at":5141,"release_id":46,"lang":325,"path":46,"alternates":5142,"default_full_slug":46,"translated_slugs":46},"The Rise of First-Party Data: A UX Designer's Perspective on Enhancing Consumer Experiences","2026-03-02T16:05:57.876Z","2026-04-22T15:54:34.129Z","2026-04-22T15:54:34.141Z",150642515497924,"7653f942-131e-41ff-a1ac-a62e72fee385",{"_uid":5027,"body":5028,"slug":5126,"title":5020,"component":4900,"meta_fields":5127,"primaryMediaMotion":5131,"primaryMediaStatic":5133},"2d70659b-3029-4e2a-9c13-cd8ba7b31531",[5029,5032,5038],{"_uid":5030,"content":5031,"component":4749},"40a57b49-c276-4fc9-8d81-a4115270ad3a","Today, there has been an increasing importance of first-party data for brands. This not only benefits businesses but also holds the potential to revolutionise the way consumers experience services and products online.",{"_uid":5033,"image":5034,"component":4756},"71682fae-7021-40a7-abba-49162e7a9135",{"id":5035,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":5036,"copyright":15,"fieldtype":35,"meta_data":5037,"is_external_url":37},150642513064384,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F288103441201316\u002F9d5cd7d38a\u002Frise_of_first_party_data_image.jpg",{},{"_uid":5039,"brow":15,"content":5040,"headline":15,"component":4795},"863a7a64-38e7-4f78-86ed-fd1492cf0fc7",{"type":40,"content":5041},[5042,5049,5054,5059,5066,5071,5078,5083,5090,5095,5102,5107,5114,5119,5124],{"type":68,"attrs":5043,"content":5044},{"textAlign":46},[5045],{"text":5046,"type":50,"marks":5047},"What is First-party Data?",[5048],{"type":265},{"type":68,"attrs":5050,"content":5051},{"textAlign":46},[5052],{"text":5053,"type":50},"First-party data refers to the information that organisations collect directly from their customers. This includes data from website interactions, mobile apps, customer feedback, and more. It's the kind of data that brands have earned the right to use because it's provided voluntarily by users. As privacy concerns grow and third-party data becomes less accessible, first-party data is taking center stage.",{"type":68,"attrs":5055,"content":5056},{"textAlign":46},[5057],{"text":5058,"type":50},"How can brands leverage first-party data to enhance consumer experiences, and why should UX designers be excited about this shift?",{"type":68,"attrs":5060,"content":5061},{"textAlign":46},[5062],{"text":5063,"type":50,"marks":5064},"Personalisation at Scale:",[5065],{"type":265},{"type":68,"attrs":5067,"content":5068},{"textAlign":46},[5069],{"text":5070,"type":50},"First-party data allows brands to personalise user experiences like never before. By understanding individual preferences and behaviors, brands can tailor their websites and apps to deliver content, recommendations, and offers that are highly relevant to each customer. This means there is the opportunity to create interfaces that feel intuitive and anticipate user needs, resulting in a more engaging and enjoyable experience.",{"type":68,"attrs":5072,"content":5073},{"textAlign":46},[5074],{"text":5075,"type":50,"marks":5076},"Improved Content Relevance:",[5077],{"type":265},{"type":68,"attrs":5079,"content":5080},{"textAlign":46},[5081],{"text":5082,"type":50},"Content is king in the digital world, and first-party data empowers brands to create content that resonates with their audience. By analysing user interactions and feedback, companies can craft content that addresses users' pain points and interests, ensuring that every piece of information presented is valuable and useful. ",{"type":68,"attrs":5084,"content":5085},{"textAlign":46},[5086],{"text":5087,"type":50,"marks":5088},"Trust and Transparency:",[5089],{"type":265},{"type":68,"attrs":5091,"content":5092},{"textAlign":46},[5093],{"text":5094,"type":50},"Consumers are becoming increasingly concerned about how their data is collected and used. By focusing on first-party data, brands can build trust with their audience. It can play a crucial role in this by designing transparent data collection processes and user-friendly privacy settings. When users feel that their data is being handled responsibly, they are more likely to engage with a brand's digital offerings.",{"type":68,"attrs":5096,"content":5097},{"textAlign":46},[5098],{"text":5099,"type":50,"marks":5100},"Enhanced Customer Feedback Loops:",[5101],{"type":265},{"type":68,"attrs":5103,"content":5104},{"textAlign":46},[5105],{"text":5106,"type":50},"First-party data includes valuable feedback from users. This feedback can be used to continually refine and improve products and services. UX designers should work closely with data analysts and product teams to leverage this feedback effectively. It can inform design decisions, highlight pain points, and lead to iterative improvements that result in a more satisfying user experience.",{"type":68,"attrs":5108,"content":5109},{"textAlign":46},[5110],{"text":5111,"type":50,"marks":5112},"Long-Term Customer Relationships:",[5113],{"type":265},{"type":68,"attrs":5115,"content":5116},{"textAlign":46},[5117],{"text":5118,"type":50},"When brands utilise first-party data to create personalised and valuable experiences, they can foster long-term customer relationships. Positive interactions with a brand will make customers enthusiastic advocates as they share their experiences with friends, family, and social networks. UX designers can contribute to this by designing interfaces that encourage user engagement, loyalty, and repeat visits.",{"type":68,"attrs":5120,"content":5121},{"textAlign":46},[5122],{"text":5123,"type":50},"In conclusion, UX designers should embrace the shift towards first-party data not as industry trend but a significant opportunity to create better user experiences. By leveraging the insights derived from first-party data, it can design interfaces that are more personalised, relevant, and trustworthy. Ultimately, this data-driven approach benefits both brands and consumers, leading to more satisfying, meaningful, and memorable digital interactions.",{"type":68,"attrs":5125},{"textAlign":46},"the-rise-of-first-party-data-a-ux-designers-perspective-on-enhancing",{"_uid":5128,"title":5129,"plugin":309,"description":5130},"b1cd1ba7-aee4-4e05-b6a1-b7a909248cc8","UX Designer's View on Enhancing Consumer Experiences","Learn how the rise in first-party data is shaping UX professionals. Read how our team are reacting to it, and what they think of working with data. Learn more today.",{"id":46,"alt":46,"name":15,"focus":46,"title":46,"source":46,"filename":15,"copyright":46,"fieldtype":35,"meta_data":5132},{},{"id":5134,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":5135,"copyright":15,"fieldtype":35,"meta_data":5136,"is_external_url":37},157015609915565,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F288103441201316\u002F1024x640\u002F4ce661fdf6\u002Ffirstpartydata-thumbnail.png",{},"ideas\u002Fthe-rise-of-first-party-data-a-ux-designers-perspective-on-enhancing",-770,[],"703be06e-034e-4e97-9359-4ea98f08ee7a","2024-01-02T00:00:00.000Z",[],{"name":5144,"created_at":5145,"published_at":5146,"updated_at":5147,"id":5148,"uuid":5149,"content":5150,"slug":5268,"full_slug":5280,"sort_by_date":46,"position":5281,"tag_list":5282,"is_startpage":37,"parent_id":2996,"meta_data":46,"group_id":5283,"first_published_at":5284,"release_id":46,"lang":325,"path":46,"alternates":5285,"default_full_slug":46,"translated_slugs":46},"Discovery essentials: Winning from the start - get your stakeholders onboard early","2026-03-02T16:06:46.593Z","2026-04-22T15:54:23.002Z","2026-04-22T15:54:23.015Z",150642715034577,"aeda380f-08f2-4a4a-9f13-f9a4597b267b",{"_uid":5151,"body":5152,"slug":5268,"title":5269,"component":4900,"meta_fields":5270,"primaryMediaMotion":5274,"primaryMediaStatic":5276},"d4fb6232-0749-4383-b706-666a4b2e6c2c",[5153,5156,5162,5177],{"_uid":5154,"content":5155,"component":4749},"cb8956ec-ca4d-479a-abc9-3b3725b642db","Early stakeholder involvement and investment in any project can help harness their valuable insights, expertise, and vision. With the aim to create a website that not only meets their requirements but also builds a strong foundation for long-term success.",{"_uid":5157,"image":5158,"headline":5161,"component":4756},"194f6750-1389-4347-8a69-c4ee89aabb12",{"id":5159,"alt":15,"filename":5160,"fieldtype":35},150642712826334,"\u002F\u002Fa.storyblok.com\u002Ff\u002F288103441201316\u002F681d8897a1\u002Fmain-image-2000x1125.jpg","Hero Image",{"_uid":5163,"content":5164,"headline":5176,"component":4795},"73d4a9e0-95da-47e9-93ef-03d83d36c85d",{"type":40,"content":5165},[5166,5171],{"type":68,"attrs":5167,"content":5168},{"textAlign":46},[5169],{"text":5170,"type":50},"Time pressures and commitment on projects for key stakeholders can be seen as a barrier. Their involvement during these early stages of a new website build has the potential to establish long-term rapport, instil trust and encourage them to get involved in key decisions to help deliver a new website on time and within budget.",{"type":68,"attrs":5172,"content":5173},{"textAlign":46},[5174],{"text":5175,"type":50},"Discovery workshops in the early stages of any project are a great way to establish this and here are some tips on how to do this effectively:","Introduction",{"_uid":5178,"content":5179,"headline":15,"component":4795},"8781d1ba-c41b-4978-ab71-efff7ca41173",{"type":40,"content":5180},[5181,5188,5193,5200,5205,5210,5217,5222,5229,5234,5239,5246,5251,5258,5263],{"type":68,"attrs":5182,"content":5183},{"textAlign":46},[5184],{"text":5185,"type":50,"marks":5186},"1. Set expectations",[5187],{"type":265},{"type":68,"attrs":5189,"content":5190},{"textAlign":46},[5191],{"text":5192,"type":50},"Before the workshop, send a communication outlining the aims of the discovery workshops and make it clear what you want to achieve during each session.",{"type":68,"attrs":5194,"content":5195},{"textAlign":46},[5196],{"text":5197,"type":50,"marks":5198},"2. Get to know your stakeholders",[5199],{"type":265},{"type":68,"attrs":5201,"content":5202},{"textAlign":46},[5203],{"text":5204,"type":50},"Take the time to research your stakeholders and understand their individual roles, goals, and challenges. This will help you tailor the workshop to their needs and ask the right questions during the session.",{"type":68,"attrs":5206,"content":5207},{"textAlign":46},[5208],{"text":5209,"type":50},"Pro tip: Why not send your stakeholder a short questionnaire?",{"type":68,"attrs":5211,"content":5212},{"textAlign":46},[5213],{"text":5214,"type":50,"marks":5215},"3. Create an open, collaborative environment ",[5216],{"type":265},{"type":68,"attrs":5218,"content":5219},{"textAlign":46},[5220],{"text":5221,"type":50},"Encourage open dialogue and collaboration during the workshop. Make sure that everyone has a chance to share their ideas- If you are running a hybrid workshop (in-person and online), give yourself extra time to allow individuals taking part online to voice their opinions.",{"type":68,"attrs":5223,"content":5224},{"textAlign":46},[5225],{"text":5226,"type":50,"marks":5227},"4. Use visual aids ",[5228],{"type":265},{"type":68,"attrs":5230,"content":5231},{"textAlign":46},[5232],{"text":5233,"type":50},"Use visual aids such as diagrams, charts, and prototypes to help stakeholders understand the key questions during the session and provide them with a frame of reference when explaining new and creative ideas.",{"type":68,"attrs":5235,"content":5236},{"textAlign":46},[5237],{"text":5238,"type":50},"Pro tip: Leverage online tools, interactive whiteboards, and virtual break-out rooms.",{"type":68,"attrs":5240,"content":5241},{"textAlign":46},[5242],{"text":5243,"type":50,"marks":5244},"5. Provide opportunities for feedback ",[5245],{"type":265},{"type":68,"attrs":5247,"content":5248},{"textAlign":46},[5249],{"text":5250,"type":50},"Encourage stakeholders to feel more involved and invested in the project by asking them to provide feedback and questions throughout the workshop.",{"type":68,"attrs":5252,"content":5253},{"textAlign":46},[5254],{"text":5255,"type":50,"marks":5256},"6. Follow up after the workshop",[5257],{"type":265},{"type":68,"attrs":5259,"content":5260},{"textAlign":46},[5261],{"text":5262,"type":50},"After the workshop, follow up with stakeholders to thank them for their participation and provide an overview of the key takeaways.",{"type":68,"attrs":5264,"content":5265},{"textAlign":46},[5266],{"text":5267,"type":50},"These simple tips have served us well in running engaging workshops for all of our clients. A new website build should be a collaborative effort to help get the best results for both parties. But remember, the success of the project relies on their involvement, so it’s important to invest time and effort in building a strong relationship with them from the outset.","discovery-essentials-winning-from-the-start-get-your-stakeholders-onboard","Discovery essentials: Winning from the start - Get your stakeholders On Board early",{"_uid":5271,"title":5272,"plugin":309,"description":5273},"4e47a895-2662-4177-b9e6-6daaa8a09356","Getting Your Stakeholders On Board Early","Uncover tips in how to get stakeholder buy in through early engagement, trust building and transparency. Learn more from our expert team at Effect Digital.",{"id":46,"alt":46,"name":15,"focus":46,"title":46,"source":46,"filename":15,"copyright":46,"fieldtype":35,"meta_data":5275},{},{"id":5277,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":5278,"copyright":15,"fieldtype":35,"meta_data":5279,"is_external_url":37},157016979753191,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F288103441201316\u002F1024x768\u002Fd08694dc1a\u002Fstakeholders-thumbnail.png",{},"ideas\u002Fdiscovery-essentials-winning-from-the-start-get-your-stakeholders-onboard",-730,[],"93674180-6d24-437c-b0fd-8613611a6f0c","2023-06-06T00:00:00.000Z",[],{"name":5287,"created_at":5288,"published_at":5289,"updated_at":5290,"id":5291,"uuid":5292,"content":5293,"slug":5423,"full_slug":5434,"sort_by_date":46,"position":5435,"tag_list":5436,"is_startpage":37,"parent_id":2996,"meta_data":46,"group_id":5437,"first_published_at":5438,"release_id":46,"lang":325,"path":46,"alternates":5439,"default_full_slug":46,"translated_slugs":46},"Embracing the Future: How AI Can Transform Your UX Design Journey","2026-03-02T16:06:31.246Z","2026-04-22T15:50:47.846Z","2026-04-22T15:50:47.860Z",150642652185548,"5e330c58-f8c8-4191-9856-ae0f74aeb0da",{"_uid":5294,"body":5295,"slug":5423,"title":5287,"component":4900,"meta_fields":5424,"primaryMediaMotion":5428,"primaryMediaStatic":5430},"65c27719-5890-4456-803c-5f805719a916",[5296,5299,5304,5351,5356,5413],{"_uid":5297,"content":5298,"component":4749},"1bf423f8-65b7-4e63-b676-1364ba842d7e","One exciting shift brought about by Artificial Intelligence (AI) is its potential to revolutionise the way we approach wireframes in website projects during the UX design phase.",{"_uid":5300,"image":5301,"headline":5161,"component":4756},"fe7b0275-038a-4c57-918c-4746d12cf1c0",{"id":5302,"alt":15,"filename":5303,"fieldtype":35},150642647278036,"\u002F\u002Fa.storyblok.com\u002Ff\u002F288103441201316\u002Fb630d77c7c\u002Fmain-image-2000x1125__1_.jpg",{"_uid":5305,"content":5306,"headline":5350,"component":4795},"5c4b819d-c0c7-4285-8624-1c6b8dba67ce",{"type":40,"content":5307},[5308,5313,5317,5326,5332,5346],{"type":68,"attrs":5309,"content":5310},{"textAlign":46},[5311],{"text":5312,"type":50},"Wireframes have long been a staple in the UX design process as they provide a visual outline of a website's layout, structure, and functionality. Thus enabling designers and stakeholders to visualise the user journey and interactions. However, the process of creating wireframes can be time-consuming, requiring meticulous attention to detail and multiple iterations as feedback is gathered from stakeholders and users. ",{"type":68,"attrs":5314,"content":5315},{"textAlign":46},[5316],{"text":949,"type":50},{"type":43,"attrs":5318,"content":5319},{"level":4947,"textAlign":46},[5320,5324],{"text":5321,"type":50,"marks":5322},"Unleashing the Power of AI Tools",[5323],{"type":265},{"text":5325,"type":50},"\n",{"type":68,"attrs":5327,"content":5328},{"textAlign":46},[5329,5331],{"text":5330,"type":50},"AI-driven design tools have the potential to redefine how wireframes are built. These tools leverage the magic of machine learning algorithms to analyse user data, design trends, and best practices. The result is they can provide us with wireframes that align with user preferences and design principles. This handy tool can now allow UX designers to redirect their energy toward strategic thinking and high-level tasks beyond wireframing itself.",{"type":66},{"type":68,"attrs":5333,"content":5334},{"textAlign":46},[5335,5337,5344],{"text":5336,"type":50},"This is where AI comes into play, offering an innovative approach to streamline the wireframing process. ",{"text":5338,"type":50,"marks":5339},"Relume",[5340],{"type":5341,"attrs":5342},"link",{"href":5343,"uuid":46,"anchor":46,"target":1892,"linktype":17},"https:\u002F\u002Flibrary.relume.io\u002Fai-site-builder",{"text":5345,"type":50}," is one of many tools we have been eperiementing here at effect as they provide a powerful service to auto-generate sitemap & wireframes from a click of a button. This super-fast way of generating top-level structure guidance from website also looks to empower stakeholders to help them get their ideas across to designers and developers.",{"type":68,"attrs":5347,"content":5348},{"textAlign":46},[5349],{"text":5325,"type":50},"The Evolution of Wireframes",{"_uid":5352,"image":5353,"headline":4980,"component":4756},"7cb310af-3992-4be4-bd27-fbd17e9f6bc7",{"id":5354,"alt":15,"filename":5355,"fieldtype":35},150642649760213,"\u002F\u002Fa.storyblok.com\u002Ff\u002F288103441201316\u002Fe673602c3b\u002Frelume_ai.png",{"_uid":5357,"content":5358,"headline":15,"component":4795},"86d24023-83f7-48d3-a595-42e9d29f1e94",{"type":40,"content":5359},[5360,5367,5372,5377,5384,5389,5396,5401,5408],{"type":43,"attrs":5361,"content":5362},{"level":4947,"textAlign":46},[5363],{"text":5364,"type":50,"marks":5365},"Elevating the UX Designer’s Role",[5366],{"type":265},{"type":68,"attrs":5368,"content":5369},{"textAlign":46},[5370],{"text":5371,"type":50},"UX designers have been handed a golden opportunity to level up their roles. Rather than being bogged down by routine tasks, designers can shift their focus to strategic thinking, creative problem-solving, and user-centered design. ",{"type":68,"attrs":5373,"content":5374},{"textAlign":46},[5375],{"text":5376,"type":50},"Here’s how UX designers can start riding the AI wave:",{"type":43,"attrs":5378,"content":5379},{"level":4947,"textAlign":46},[5380],{"text":5381,"type":50,"marks":5382},"Embracing Data Delights",[5383],{"type":265},{"type":68,"attrs":5385,"content":5386},{"textAlign":46},[5387],{"text":5388,"type":50},"By tapping into AI-generated insights, UX designers can cozy up to user behaviors, preferences, and pain points. This newfound intimacy helps designers whip up personalised and captivating user experiences that truly resonate.",{"type":43,"attrs":5390,"content":5391},{"level":4947,"textAlign":46},[5392],{"text":5393,"type":50,"marks":5394},"Crafting Ethical Enchantment",[5395],{"type":265},{"type":68,"attrs":5397,"content":5398},{"textAlign":46},[5399],{"text":5400,"type":50},"While AI-generated tools are impressive, designers are the true magicians when it comes to weaving ethical design spells. They can ensure AI-driven creations are inclusive, accessible, and privacy-friendly, all while catering to the diverse needs of users.",{"type":43,"attrs":5402,"content":5403},{"level":4947,"textAlign":46},[5404],{"text":5405,"type":50,"marks":5406},"Spreading Creative Sunshine",[5407],{"type":265},{"type":68,"attrs":5409,"content":5410},{"textAlign":46},[5411],{"text":5412,"type":50},"UX designers are free to experiment with unconventional approaches that can add a little a sprinkle of magic to the user journey. They can elevate online experiences through unique touchpoints and help bring out the best of what the brand can offer.",{"_uid":5414,"brow":15,"content":5415,"headline":5422,"component":4795},"2eed08a4-0a3a-45d9-9253-2b5aff1f3289",{"type":40,"content":5416},[5417],{"type":68,"attrs":5418,"content":5419},{"textAlign":46},[5420],{"text":5421,"type":50},"As AI tools become more wizardly, UX designers have a friendly opportunity to amplify their services to a whole new strategic level. By tapping into AI-generated insights and designs, designers can focus on creativity, ethics, and innovation, creating user experiences that are not just functional, but genuinely delightful. The future of UX looks promising as it teams up with AI for fantastic digital experiences! ","Conclusion","embracing-the-future-how-ai-can-transform-your-ux-design-journey",{"_uid":5425,"title":5426,"plugin":309,"description":5427},"494461fa-a4f8-4692-9a0e-39242de26a7b","How AI Can Transform Your UX Design Journey","Discover how Artificial Intelligence (AI) can  transform your UX design journey. From Wireframe approach, to many more. AI is making changes. Learn more today.",{"id":46,"alt":46,"name":15,"focus":46,"title":46,"source":46,"filename":15,"copyright":46,"fieldtype":35,"meta_data":5429},{},{"id":5431,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":5432,"copyright":15,"fieldtype":35,"meta_data":5433,"is_external_url":37},151260464013289,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F288103441201316\u002F2560x1709\u002F8dd6a5ddd5\u002Fpaul-first-3-months-1.webp",{},"ideas\u002Fembracing-the-future-how-ai-can-transform-your-ux-design-journey",-750,[],"250eb206-3cdd-4448-8a20-e61fa1f1ae87","2023-09-22T00:00:00.000Z",[],{"name":5441,"created_at":5442,"published_at":5443,"updated_at":5444,"id":5445,"uuid":5446,"content":5447,"slug":5677,"full_slug":5676,"sort_by_date":46,"position":2289,"tag_list":5688,"is_startpage":37,"parent_id":2529,"meta_data":46,"group_id":5689,"first_published_at":5690,"release_id":46,"lang":325,"path":46,"alternates":5691,"default_full_slug":46,"translated_slugs":46},"Japan House 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It also showed dramatic potential to offer a Search experience others may not have yet. ",[6279],{"type":53,"attrs":6280},{"color":15},{"type":68,"attrs":6282,"content":6283},{"textAlign":2149},[6284,6290],{"text":6285,"type":50,"marks":6286},"Our key UX suggestions based on research was to:",[6287,6289],{"type":53,"attrs":6288},{"color":15},{"type":265},{"text":6291,"type":50,"marks":6292},"  ",[6293],{"type":53,"attrs":6294},{"color":15},{"type":2238,"content":6296},[6297],{"type":2162,"content":6298},[6299],{"type":68,"attrs":6300,"content":6301},{"textAlign":2149},[6302],{"text":6303,"type":50,"marks":6304},"Add responsive categories based on your search ",[6305],{"type":53,"attrs":6306},{"color":15},{"type":2238,"content":6308},[6309],{"type":2162,"content":6310},[6311],{"type":68,"attrs":6312,"content":6313},{"textAlign":2149},[6314],{"text":6315,"type":50,"marks":6316},"Add multiple content view options (ie. grid \u002F list) ",[6317],{"type":53,"attrs":6318},{"color":15},{"type":2238,"content":6320},[6321],{"type":2162,"content":6322},[6323],{"type":68,"attrs":6324,"content":6325},{"textAlign":2149},[6326],{"text":6327,"type":50,"marks":6328},"Add editable search query fields ",[6329],{"type":53,"attrs":6330},{"color":15},{"type":68,"attrs":6332,"content":6333},{"textAlign":2149},[6334],{"text":6335,"type":50,"marks":6336},"The solution? Algolia. A globally recognised leader in search and product discovery, this powerful tool allows you to configure the ultimate experience suited to your needs. Leveraging Algolia’s API provided a way for us to deliver fast, performant results in real time specifically tailored to Serpentine.   ",[6337],{"type":53,"attrs":6338},{"color":15},{"type":68,"attrs":6340,"content":6341},{"textAlign":2149},[6342,6347,6353],{"text":6343,"type":50,"marks":6344},"We ",[6345],{"type":53,"attrs":6346},{"color":15},{"text":6348,"type":50,"marks":6349},"indexed all of Serpentine’s events",[6350,6352],{"type":53,"attrs":6351},{"color":15},{"type":265},{"text":6354,"type":50,"marks":6355},", and then ranked them using a custom record ‘Priority’ attribute. 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First Three Month's Designing For Effect","2026-03-02T16:05:26.516Z","2026-04-17T09:36:14.298Z","2026-04-17T09:36:14.315Z",150642387047355,"a8a5dfb8-8290-4a10-8b1d-c678ea153407",{"_uid":6630,"body":6631,"slug":6707,"title":6623,"component":4900,"meta_fields":6708,"primaryMediaMotion":6711,"primaryMediaStatic":6713},"fba99404-58cb-43bb-be5e-744121481cd3",[6632,6635,6647,6668,6681,6694],{"_uid":6633,"content":6634,"component":4749},"99e7a0df-1c4c-433c-bdce-4f044598d780","Transitioning from running my own business, Cocoon, for the past nine years to joining the team at Effect Digital as their Principal Designer has been a journey of sadness combined with great exhilaration and craziness. This article sees me reflect on the past three months, in particular The Good, The Learnings and The Future.",{"_uid":6636,"content":6637,"headline":140,"component":4795},"766cc786-a995-4b61-b76b-7a83d10c3dcd",{"type":40,"content":6638},[6639,6643],{"type":68,"content":6640},[6641],{"text":6642,"type":50},"To give a bit of context, it was always an aspiration of mine to start my own business, and in 2015 I took the leap with my (now ex) business partner Steve. Over the years, we worked with some amazing clients, predominantly within the Startup and SME space, however, being a small company, COVID hit us and our clients incredibly hard and although we were able to stay afloat throughout the endless lockdowns, it was the years which followed where we began to truly struggle. After much debate, at the end of 2023, we made the hard decision to start closing the business and begin exploring the next chapter of our lives.",{"type":68,"content":6644},[6645],{"text":6646,"type":50},"Introducing Effect Digital.",{"_uid":6648,"content":6649,"headline":6667,"component":4795},"9c42505d-f91b-4335-af21-b8c3926d6d06",{"type":40,"content":6650},[6651,6655,6659,6663],{"type":68,"content":6652},[6653],{"text":6654,"type":50},"Over the past 3 months, one of the most heartwarming aspects of joining Effect has been the incredible atmosphere and supportive culture that permeates the studio environment. From day one, I’ve been embraced by colleagues who are not only exceptionally talented but also genuinely collaborative and encouraging. We win and we lose together. There isn’t any aspect of finger pointing and we face all challenges as a team. This office culture flows seamlessly into how they work with their clients, creating long-standing working relationships which are positive, supportive and informative. This ethos is something I felt very passionate about whilst building Cocoon and inherently made my decision of excepting the role of Principal Designer at Effect that much easier.",{"type":68,"content":6656},[6657],{"text":6658,"type":50},"A core concern of mine during the transition from business owner to working for someone else was the limiting of creative freedom. I’ve had the misfortune of working in other agencies where the design direction was suffocated by the MD or PM without much reasoning, and I knew it was going to be a risk moving back into the agency environment. I felt like the answers Effect gave me during the interview process were on the right lines of what I was looking for in terms of a position, but you can never be too sure…",{"type":68,"content":6660},[6661],{"text":6662,"type":50},"I’m pleased to say I’ve been granted substantial creative freedom, allowing me to explore innovative ideas and bring my unique vision to the table. The autonomy has been invigorating, reminiscent of my days at Cocoon, yet within a structured and resourceful environment. It’s a perfect blend of independence and support that fuels my passion for design.",{"type":68,"content":6664},[6665],{"text":6666,"type":50},"Alongside the creative freedom received, Effect’s diverse and interesting range of clientele has also contributed to my positive experience. Working with a wide range of industries and projects has continued to challenge me to think outside the box and deliver creative concepts which elevate the agencies reputation with their current client base.","The Good",{"_uid":6669,"content":6670,"headline":6680,"component":4795},"657ee4dd-84b8-46bb-905a-411e8c75c81e",{"type":40,"content":6671},[6672,6676],{"type":68,"content":6673},[6674],{"text":6675,"type":50},"By self-admittance, Cocoon was a lifestyle business. We kept the primary workforce small with reliance on freelancers to bolster our team when required. This approach allowed us to be extremely flexible as to when we worked whilst still maintaining that level of professionalism towards our clients and their requirements. The transition to a larger agency with more established processes and larger clientele was initially challenging. The differences in workflow, communication methods, and project management naturally required a period of adjustment, and I must admit, I’m still getting to grips with the natural flow of things when new work comes in and although it’s been full-on. I’ve thoroughly enjoyed every minute of it. One major element I really struggled with for the first two months was the feeling of knowing everything about my own business to feeling like I was always one step behind in the new environment. It felt like I was fumbling in the dark, which was disorientating and frustrating at times, having to really focus on letting go and realising that I’m now part of a team which is broken into many moving cogs. Once I got past this phase, I felt a significant weight lift from my shoulders. No longer burdened with running every aspect of a business, I could focus entirely on what I love the most: designing. This shift has been liberating and has allowed me to fully immerse myself in my creative work.",{"type":68,"content":6677},[6678],{"text":6679,"type":50},"Another challenging aspect of making the move from running a business to working for someone else again was the criticism and scepticism I received. People were quick to judge me as a failure, that I wouldn’t have the freedom I once had, that I was making a huge mistake. On the contrary, this move wasn’t a reflection of me giving up, but better understanding what I needed at this juncture of my life. I will always value the nine years I worked for myself and with Steve and I believe it has given me a great insight and understanding into other avenues of agency life which some may not experience at all. In addition, Effect has provided me with a platform to voice my aspirations, thoughts, and opinions without judgement or fear or retaliation. This inclusive environment has not only allowed me to integrate seamlessly but also grow personally and professionally, finding fulfilment in a different yet equally rewarding capacity.","The Learnings",{"_uid":6682,"content":6683,"headline":6693,"component":4795},"6f402882-ea23-4952-a09a-41b21ba023ba",{"type":40,"content":6684},[6685,6689],{"type":68,"content":6686},[6687],{"text":6688,"type":50},"Although I’ve given up my business, my ambition remains as strong as ever. Joining Effect feels like the right step for me at this stage in my life. I’m driven to contribute meaningfully to the agency’s success and am excited about the potential growth within the company.",{"type":68,"content":6690},[6691],{"text":6692,"type":50},"My focus is now on leveraging my skills and experience to support Effect in expanding and enhancing their design team, fostering an environment where creativity and innovation thrive. Alongside the lead UX designer, I hope to cultivate a robust team that can tackle diverse projects and continue to push the boundaries of design excellence. My love for design remains unwavering. Watching the industry evolve and being inspired by new trends, technologies, and creative approaches is a continual source of motivation. I’m excited to continue learning and adapting, ensuring that my work remains relevant and impactful. In conclusion, my first three months at Effect have been a period of significant learning and growth. The supportive team, creative freedom, and diverse clientele have enriched my experience. 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