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This office culture flows seamlessly into how they work with their clients, creating long-standing working relationships which are positive, supportive and informative. This ethos is something I felt very passionate about whilst building Cocoon and inherently made my decision of excepting the role of Principal Designer at Effect that much easier.",{"type":68,"content":6397},[6398],{"text":6399,"type":50},"A core concern of mine during the transition from business owner to working for someone else was the limiting of creative freedom. I’ve had the misfortune of working in other agencies where the design direction was suffocated by the MD or PM without much reasoning, and I knew it was going to be a risk moving back into the agency environment. 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Working with a wide range of industries and projects has continued to challenge me to think outside the box and deliver creative concepts which elevate the agencies reputation with their current client base.","The Good",{"_uid":6410,"content":6411,"headline":6421,"component":6387},"657ee4dd-84b8-46bb-905a-411e8c75c81e",{"type":40,"content":6412},[6413,6417],{"type":68,"content":6414},[6415],{"text":6416,"type":50},"By self-admittance, Cocoon was a lifestyle business. We kept the primary workforce small with reliance on freelancers to bolster our team when required. This approach allowed us to be extremely flexible as to when we worked whilst still maintaining that level of professionalism towards our clients and their requirements. The transition to a larger agency with more established processes and larger clientele was initially challenging. The differences in workflow, communication methods, and project management naturally required a period of adjustment, and I must admit, I’m still getting to grips with the natural flow of things when new work comes in and although it’s been full-on. I’ve thoroughly enjoyed every minute of it. One major element I really struggled with for the first two months was the feeling of knowing everything about my own business to feeling like I was always one step behind in the new environment. It felt like I was fumbling in the dark, which was disorientating and frustrating at times, having to really focus on letting go and realising that I’m now part of a team which is broken into many moving cogs. Once I got past this phase, I felt a significant weight lift from my shoulders. No longer burdened with running every aspect of a business, I could focus entirely on what I love the most: designing. This shift has been liberating and has allowed me to fully immerse myself in my creative work.",{"type":68,"content":6418},[6419],{"text":6420,"type":50},"Another challenging aspect of making the move from running a business to working for someone else again was the criticism and scepticism I received. People were quick to judge me as a failure, that I wouldn’t have the freedom I once had, that I was making a huge mistake. On the contrary, this move wasn’t a reflection of me giving up, but better understanding what I needed at this juncture of my life. I will always value the nine years I worked for myself and with Steve and I believe it has given me a great insight and understanding into other avenues of agency life which some may not experience at all. In addition, Effect has provided me with a platform to voice my aspirations, thoughts, and opinions without judgement or fear or retaliation. This inclusive environment has not only allowed me to integrate seamlessly but also grow personally and professionally, finding fulfilment in a different yet equally rewarding capacity.","The Learnings",{"_uid":6423,"content":6424,"headline":6434,"component":6387},"6f402882-ea23-4952-a09a-41b21ba023ba",{"type":40,"content":6425},[6426,6430],{"type":68,"content":6427},[6428],{"text":6429,"type":50},"Although I’ve given up my business, my ambition remains as strong as ever. Joining Effect feels like the right step for me at this stage in my life. I’m driven to contribute meaningfully to the agency’s success and am excited about the potential growth within the company.",{"type":68,"content":6431},[6432],{"text":6433,"type":50},"My focus is now on leveraging my skills and experience to support Effect in expanding and enhancing their design team, fostering an environment where creativity and innovation thrive. Alongside the lead UX designer, I hope to cultivate a robust team that can tackle diverse projects and continue to push the boundaries of design excellence. My love for design remains unwavering. Watching the industry evolve and being inspired by new trends, technologies, and creative approaches is a continual source of motivation. I’m excited to continue learning and adapting, ensuring that my work remains relevant and impactful. In conclusion, my first three months at Effect have been a period of significant learning and growth. The supportive team, creative freedom, and diverse clientele have enriched my experience. The challenges have already taught me valuable lessons, and I look forward to a future filled with opportunities to support Effect’s growth, continue my passion for design, and strive for excellence in everything we do.","The Future",{"_uid":6436,"media":6437,"content":15,"pattern":15,"headline":6448,"component":6449},"64bf8290-5be6-4af9-8353-e670a1639106",[6438,6443],{"id":6439,"alt":6440,"name":15,"focus":15,"title":15,"source":15,"filename":6441,"copyright":15,"fieldtype":35,"meta_data":6442},151260464025578,"Paul McKay sitting at a desk with dual monitors displaying graphic designs, in a casual office setting with a wood-paneled wall.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F288103441201316\u002F2560x1709\u002Fe51fc88eb4\u002Fpaul-first-3-months-2.webp",{"alt":6440,"title":15,"source":15,"copyright":15},{"id":6444,"alt":6445,"name":15,"focus":15,"title":15,"source":15,"filename":6446,"copyright":15,"fieldtype":35,"meta_data":6447},151260464013289,"Person working at a desk with tattoos on their arm, using a keyboard, with a smartphone and notebook nearby. 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