Enjoy open water swimming, safely.

The aim of the build was to create a resource from which open water swimmers could find safe and well-equipped areas to swim in. The website needed to not only be a resource for current open water swimmers, but an onboarding tool for new swimmers and the benefits of joining Beyond Swim.

As there is nothing like this on the market, British Triathlon spent time speaking to users as to what they would like to see within the website. This feedback was used as the benchmark for the project.

Using Beyond Swim’s existing brand identity, the UX team translated this into a digital first design ensuring it was maintained throughout the website and is effective on both mobile and desktop.

As users would most likely be using the website to find swimming locations as they travelled around, the design and build was mobile led. Consequently, it was important for the map function to be ‘thumb friendly’ and easy to use while on the move. Due to it targeting an older demographic, it was important that the site was practical, functional, and easy to navigate which the map played a big part in.

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