Effect Digital is a triple finalist at the 2025 Performance Marketing Awards.
With two of our client campaigns recognised, and our very own Carys Jeffrey shortlisted as a One to Watch.
Way of Life – Breaking the Lease-ing Ceiling
In the Best Lead Generation Campaign category, our campaign for Way of Life used first-party data and Meta’s in-platform AI tools to achieve:
62% lower cost per lead against the target
281% more bookings via Meta than Rightmove
By using content intelligently and reducing reliance on listing portals, we helped Way of Life set a new standard for BTR marketing and created a model now shaping their 2025 strategy.
The Savoy – The Originals
In the Travel & Leisure category, we turned a beautifully nostalgic brand campaign into a high-performing, full-funnel digital journey.
Driving:
35:1 ROAS
170% more conversions than previous activity
A strategic media approach that supported brand AND bookings.
We’re particularly proud of how this campaign stayed true to The Savoy’s luxury positioning while delivering measurable commercial outcomes.
One to watch finalist - Carys Jeffrey
In addition to campaign recognition, Account Director Carys Jeffrey was named a finalist in the One to Watch category, which celebrates rising stars in the UK performance marketing industry.
Carys has been instrumental in shaping and delivering the two finalist campaigns, beyond client work Carys is a positive force in company culture, a go-to mentor across teams, and a driving voice behind Effect’s growing presence on social media.
While we didn’t take home a trophy this time, being recognised alongside some of the most respected agencies in our industry was a huge win for Effect. We’re now more motivated than ever to keep on raising the bar and delivering even more value for our clients.