Live charity gig from home

The brief

Goose Island Presents and the events team at Zeitgeist organise live events to raise money for music-based charities. Usually, these events are held at independent music venues in major cities.

Due to COVID-19, The Goose Island Beer company needed to move their live music event from its original location and go online to be live-streamed in VR, which opened up an opportunity for a global audience.

The solution

We were tasked to build the website based on a prize draw platform we previously created - with one product where users can enter multiple times.

To access the live-stream, users could purchase tickets via a dedicated Goose Island Presents website. Additionally, participants from the UK who purchased tickets were entered into a prize draw to win various VR equipment and Goose Island beer, with all donations going to charity.

Finally

We worked with Zeitgeist and Goose Island to design the home page, thank you page and email templates, and with their technical team to incorporate one-time use codes into the email confirmation so those who bought tickets to see the live-streamed event could gain access on the date of the performance.