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01—04
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From Anonymous Footfall to Connected Passenger Experience.
Building the data infrastructure that transformed how London City Airport knows, reaches, and serves its customers.
London City Airport
When London City Airport launched a bold new brand in 2019, they faced a fundamental problem that no amount of creative could solve alone: they didn't know who was travelling through their airport.
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Results
+97%
in WiFi email sign-ups since May 2023.
+195%
YoY increase in flight affiliate clicks.
+49%
in organic traffic following website launch.
+272%
increase in sessions generated by SEO.
10M+
impressions served across campaigns.
Client Perspective
Huge thanks to Effect for their sheer hard work, creativity and professionalism.
Dorota Zielinska | Digital Engagement Manager
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An Evolving Partnership
We continue to evolve London City Airport’s digital ecosystem refining their data strategy, developing their content capability, and ensuring every channel reflects an airport that punches well above its size.
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Let's build something smart, together
Partner with Effect to turn first-party data, AI intelligence, and digital strategy into lasting impact.