We've partnered with Panache for 13 years, in that time we have built a deep understanding of their business and the sector, using this knowledge we work closely with Panache on their ongoing Digital Transformation. Their new B2C e-commerce site builds on the success of their existing B2C offering aiming enhance the brand experience for users and extend the reach into new international markets.
Best in class E-commerce
Transforming a great British brand.
Industry
- Retail & E-commerce
Services Provided
- E-commerce
- Strategy & Insight
- UX & Design
- Web Development
- Marketing
The solution
We created a responsive multi-language e-commerce platform that’s seamlessly integrated into Panache’s business infrastructure.
The site brings all six Panache brands to a wider audience making their entire product catalogue available direct to consumers for the first time.
Ongoing support of Panache’s existing independent retailer network was a key objective. The outcome was an industry first Click, Fit & Collect service allowing women across the country to buy online and collect their purchase from a local independent retailer.
Finally
Panache is committed to ensuring women get the perfect fit. 52% of women have never having had a bra fitting, so collecting purchases from an independent retailer provides the perfect opportunity to attend a fitting at the time of collection.
