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Best in class

Transforming a great British brand.

ClientPanache Lingerie

Panache Sport Bras

Working closely with long-term partner Panache Lingerie we created a responsive multi-language e-commerce platform that’s seamlessly integrated into Panache’s business infrastructure. The site brings all six Panache brands to a wider audience making their entire product catalogue available direct to consumers for the first time.

Ongoing support of Panache’s existing independent retailer network was a key objective. The outcome was an industry first Click, Fit & Collect service allowing women across the country to buy online and collect their purchase from a local independent retailer.

Panache is committed to ensuring women get the perfect fit. 52% of women have never having had a bra fitting, so collecting purchases from an independent retailer provides the perfect opportunity to attend a fitting at the time of collection.
Panache website on iPhones
Cleo Piper by Panache

Effect has been instrumental in Panache’s digital transformation, answering our questions and responding to the needs of our business. It is great to work with an agency that understands our objectives, is a proactive partner and delivers results. The website exceeded our expectations our relationship continues to flourish as we expand our digital marketing efforts.

Sarah Froggatt — Marketing Director, Panache
Panache Sport Bras
Panache Sport Bras
Above campaign KPI
Olivia by Panache
Milano by Panache
Clara by Panache
Above campaign KPI
Panache website product view

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