Website launch for an internationally acclaimed pioneer of contemporary arts.
We were appointed to develop a site catering to visitors of the gallery, which would also allow Serpentine to engage a wider international audience through its pioneering digital contemporary arts programme.
We ran a series of workshops with representatives from across the organisation with the results feeding into a thorough UX process. This created a solution that effectively encompasses 3 physical venues and an extensive digital programme.
As part of this process, we identified key user audiences and journeys, testing designs to maximise usability. Since launch, we have continued to optimise and enhance the site based on the changing needs of the organisation and user behaviour, thereby increasing performance.
Claire Eva Director
The sites are beautiful, robust and well-designed around audience and business needs.
Plus the experience of working with James and his experienced team is always a pleasure.
I’ve worked with Effect Digital on a number of web build projects at 14-18 NOW and the Serpentine Galleries. The agency is quite brilliant.
