A new home to see, make, learn and talk about contemporary art.

Camden Art Centre is a place for art and artists; a place for the curious, the novice and the expert alike. It’s a place to see, to make, to learn and to talk about contemporary art.

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The brief

We redesigned their website to offer a new and exciting digital experience. We all agreed that with Camden Art Centre being such a work of art, the website had to reflect this.

Camden Art Centre was originally built as a public library and now combines historic architecture with open, modern spaces, a café, bookshop and secluded garden, with free entry for all. 

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Camden Art Centre UI Mobile
UI Design Mock Ups for Camden Art Centre

Collaboration

Working closely with the organisation through a series of hand-on discovery workshops we were able to build a solution that was both collaborative and creative.

Our discovery process saw us run a series of workshops with Camden Art Centre. These sessions provided us with a wealth of insights as we began to pin down organisational KPI’s (Key performance indicators) & objectives. Together with stakeholders and decision makers, we were able to build valuable rapport with Camden Art Centre and thus provide us and them the confidence that we were building toward the right solution.

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Goal & objectives workshop at Camden Art Centre

The solution

Combining minimalism with depth and intrigue. We had the task of replicating the feel of Camden Art Centre digitally.

We feel that throughout this process we have managed to capture Camden’s look and feel and take it digital with some clever design and development. We worked with Camden Art Centre to redesign and develop their website to offer a new and exciting digital experience.

Working within Pentagram's brand guidelines, we knew our designs had to match the expectations of the agency, the client, and our industry. To accomplish this we had to live & breathe Camden Art Centre and its new brand identity. 

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