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Digital Transformation for a Pioneering Cultural Institution.
Arts in conversation. A digital framework for a cultural institution at the heart of global ideas.
Serpentine Galleries
Since winning the website commission in 2020, we've become Serpentine's trusted digital partner continually evolving their web presence to match their reputation as leaders in contemporary art.
From the iconic lakeside galleries to their digital platforms, our challenge has been to make decades of groundbreaking exhibitions, events, and ideas easily discoverable and drive footfall into the galleries.
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Results
48% increase
in search interactions after Algolia implementation.
Mobile-first
design with responsive categories, grid/list toggles, and editable queries.
Launched 'Reader'
as a distinctive digital magazine, made for long form reading.
50 years of content, made instantly accessible
A custom, priority ranking system intelligently surfaces most relevant content from a 50 year archive.
Client Perspective
The sites are beautiful, robust and well-designed around audience and business needs.
Plus the experience of working with James and his experienced team is always a pleasure. I've worked with Effect Digital on a number of web build projects and the agency is quite brilliant.
Claire Eva | Marketing Director
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The Serpentine galleries receive 3+ million visitors annually across physical and digital touchpoints. Our digital work has been fundamental to that reach.
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Let's build something smart, together
Partner with Effect to turn first-party data, AI intelligence, and digital strategy into lasting impact.