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Social Marketing

Introducing today’s luxury experience hunters to a classic British institution.

ClientThe Savoy

The Savoy front by night

After delivering a successful social media Christmas campaign for The Savoy and their partner Boodles in 2016, we were awarded the delivery of their social marketing ‘Always-on-Strategy’. The remit includes consultancy, content creation, community management and advertising.

Following a successful initial 3 months, our responsibilities were extended to include Melba, The Savoy’s gourmet to-go counter on the Strand, and the historic and famous Simpson’s in the Strand. We have also worked collaboratively with Penhaligon’s and BAFTA on campaigns as part of their partnership with The Savoy.

The Savoy social campaign on iPhones
Bar at The Savoy

Effect have created such an impact, successfully driving engagement across our channels and delivering exceptional results. They are creative, passionate and always come to the table with fresh ideas and new ways of working. Effect Digital are part of The Savoy family!

Emma Allam — Director of Communications, The Savoy
Children running out of The Savoy entrance
Eclair treats at The Savoy
Engaged users
+130%
Seating at The Savoy
Audience growth
25%
Mixologist at The Savoy
Red elevator at The Savoy
Engaged users
+130%
Audience growth
25%
Champagne at The Savoy

Let’s make something amazing.

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