I’m one of three owners at Effect Digital, where I oversee Client Services and Marketing.

I’m at my best when identifying and scaling opportunities for property and hospitality brands that understand their digital estate is an ecosystem one that can be harnessed to build awareness, generate pipeline and ultimately drive customer acquisition through the ethical collection and use of first-party data.

Day to day, I work closely with Marketing and Comms Directors and CTOs.  Increasingly (and much to my enjoyment) I’m spending more of my time at conferences and industry events, understanding how the landscape is changing and bringing that thinking back into Effect to keep our products one step ahead.