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Serpentine Galleries
Digital Transformation for a Pioneering Cultural Institution.
Arts in conversation. A digital framework for a cultural institution at the heart of global ideas.
Since winning the website commission in 2020, we've become Serpentine's trusted digital partner continually evolving their web presence to match their reputation as leaders in contemporary art.
From the iconic lakeside galleries to their digital platforms, our challenge has been to make decades of groundbreaking exhibitions, events, and ideas easily discoverable and drive footfall into the galleries.
We revolutionised their entire digital ecosystem:
— Architected a search-first digital ecosystem.
— Launched Serpentine Reader, a pioneering mobile-first magazine platform with bookmarking.
— Implemented Algolia-powered search with intelligent ranking across 50+ years of content.
— Introduced performance-led iteration cycles grounded in first-party behavioural data.
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Mobile-first
design with responsive categories, grid/list toggles, and editable queries.
View Case Study50 years of content, made instantly accessible
A custom, priority ranking system intelligently surfaces most relevant content from a 50 year archive.
Since winning the website commission in 2020, we've become Serpentine's trusted digital partner continually evolving their web presence to match their reputation as leaders in contemporary art.
From the iconic lakeside galleries to their digital platforms, our challenge has been to make decades of groundbreaking exhibitions, events, and ideas easily discoverable and drive footfall into the galleries.
Client Perspective
The sites are beautiful, robust and well-designed around audience and business needs.
Plus the experience of working with James and his experienced team is always a pleasure. I've worked with Effect Digital on a number of web build projects and the agency is quite brilliant.
Claire Eva | Marketing Director
Years on, we continue to help Serpentine unlock their content, increase visibility, and drive footfall.
Proving that heritage institutions can lead in digital innovation while remaining culturally authoritative.
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The Serpentine galleries receive 3+ million visitors annually across physical and digital touchpoints. Our digital work has been fundamental to that reach.
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Let's build something smart, together
Partner with Effect to turn first-party data, AI intelligence, and digital strategy into lasting impact.