Privacy Policy

1. Who we are

Effect Digital Ltd (“Effect”, “we”, “us”, “our”) is a digital marketing agency. Our registered office is at Mayfield & Co, 2 Merus Court, Meridian Business Park, Leicester LE19 1RJ. We are the data controller for personal information collected through this website.

If you have any questions about this policy or how we handle your data, please contact us at [email protected].

2. What information we collect and why

Contact form submissions

When you complete a contact form on our website, we collect your name, email address, phone number (if provided), and the contents of your message. We use this information to respond to your enquiry and, where relevant, to follow up about our services.

Legal basis: Legitimate interests — it is in our mutual interest to respond to genuine business enquiries.

Newsletter sign-ups

If you subscribe to our newsletter, we collect your email address and, if provided, your name. We use this to send you updates about our work, industry news, and occasional promotional content.

Legal basis: Consent — you have actively opted in. You can unsubscribe at any time using the link in any email we send you.

Cookies and analytics

We use cookies and similar technologies to understand how visitors use our website. This helps us improve the site and our content. You will be asked to consent to non-essential cookies when you first visit the site. See our separate Cookie Policy for full details.

Legal basis: Consent for non-essential cookies; legitimate interests for strictly necessary cookies.

3. Third-party tools and data sharing

We use the following third-party services on our website. Each has its own privacy policy and, where applicable, acts as a data processor on our behalf.

Google Analytics

We use Google Analytics to collect anonymised data about website traffic and user behaviour. This may involve the use of cookies and may transfer data to Google’s servers in the United States. We have enabled IP anonymisation. You can opt out via the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.

LinkedIn Insight Tag / Meta Pixel

We use LinkedIn and Meta (Facebook) tracking pixels to measure the effectiveness of our advertising campaigns and to enable retargeting. These tools may set cookies and collect data about your browsing behaviour, including on other websites. You can manage your preferences through your LinkedIn ad settings and Meta ad preferences.

Email marketing (Dotdigital)

We use Dotdigital to manage our mailing list and send newsletters. When you subscribe, your name and email address are stored within Dotdigital’s platform. Dotdigital is UK-headquartered and operates in accordance with UK GDPR. Their privacy policy is available at dotdigital.com.

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of services and online activity. Additionally, we use this information for site optimisation, and fraud/security purposes. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

We do not sell your personal data to any third party.

4. How long we keep your data

5. Your rights

Under UK GDPR, you have the following rights:

• Access — to request a copy of the personal data we hold about you

• Rectification — to correct inaccurate or incomplete data

• Erasure — to request deletion of your data in certain circumstances

• Restriction — to limit how we process your data

• Objection — to object to processing based on legitimate interests

• Withdrawal of consent — at any time, where consent is the legal basis

• Portability — to receive your data in a machine-readable format

To exercise any of these rights, please contact us at [email protected]. We will respond within one calendar month.

You also have the right to lodge a complaint with the UK’s data protection regulator:

Information Commissioner’s Office (ICO)

www.ico.org.uk | Helpline: 0303 123 1113

6. Data security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. Our website uses HTTPS encryption. Access to personal data is restricted to staff who need it to perform their role.

7. Links to other websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their independent privacy policies.

8. Changes to this policy

We may update this policy from time to time. The “last updated” date at the top of this page will reflect any changes. Where changes are material, we will take reasonable steps to notify you.