Cookie Policy

1. What are cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owner.

Cookies do not typically contain information that personally identifies you, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

2. How we use cookies

We use cookies on www.effectdigital.com for the following purposes:

To ensure the website functions correctly
To understand how visitors use our site so we can improve it
To measure the performance of our advertising campaigns
To enable us to show relevant advertising to people who have visited our site

Where cookies are not strictly necessary for the website to function, we will ask for your consent before placing them. You can change your preferences at any time using the cookie settings link in the footer of our website.

3. Types of cookies we use

Strictly necessary cookies

These cookies are essential for the website to function. Without them, services you have asked for cannot be provided. They do not require your consent and cannot be disabled through our cookie settings.

Examples include cookies that remember your cookie consent preferences.

Analytics cookies

These cookies allow us to count visits and understand how visitors interact with our website, so we can measure and improve its performance. All data collected is aggregated and anonymised.

Google Analytics

Provider: Google LLC. Google Analytics uses cookies to collect information about how visitors use our website, including pages visited, time spent, and where visitors came from. We have enabled IP anonymisation, meaning your full IP address is not stored.

Duration: Up to 2 years

Data transfer: Google’s servers may be based in the United States. Google LLC participates in the UK–US Data Bridge. You can opt out at: tools.google.com/dlpage/gaoptout

Marketing and targeting cookies

These cookies are used to track visitors across websites and to enable us to display relevant advertising based on browsing behaviour. They also help us measure the effectiveness of our campaigns.

LinkedIn Insight Tag

Provider: LinkedIn Ireland Unlimited Company. The LinkedIn Insight Tag enables us to track conversions, retarget website visitors, and gather anonymised insight about our audience.

Duration: Up to 2 years

Data transfer: LinkedIn may transfer data outside the UK. LinkedIn participates in the UK–US Data Bridge.

Opt out: linkedin.com/psettings/guest-controls

Meta Pixel (Facebook)

Provider: Meta Platforms Ireland Ltd. The Meta Pixel allows us to measure the effectiveness of our advertising and to show relevant ads to people who have visited our website.

Duration: Up to 2 years

Data transfer: Meta may transfer data outside the UK under Standard Contractual Clauses.

Opt out: facebook.com/ads/preferences

4. Managing your cookie preferences

You can manage your cookie preferences in the following ways:

Our cookie banner

When you first visit our website, you will be presented with a cookie consent banner. You can accept or decline non-essential cookies at that point, or customise your preferences by category. You can update your preferences at any time via the cookie settings link in the footer.

Your browser settings

Most web browsers allow you to control cookies through their settings. You can typically choose to block all cookies, block third-party cookies only, or delete cookies that have already been set. Please note that blocking cookies may affect the functionality of this and other websites.

Information on managing cookies in common browsers:

Google Chrome: support.google.com/chrome/answer/95647
Mozilla Firefox: support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: support.apple.com/en-gb/guide/safari/sfri11471/mac
Microsoft Edge: support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge

Third-party opt-out tools

You can also opt out of interest-based advertising from many providers via the following tools:

Your Online Choices (EU/UK): youronlinechoices.eu
Network Advertising Initiative: optout.networkadvertising.org

5. Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. The “last updated” date at the top of this page will always show when it was last revised.

6. More information

For more information about how we use your personal data, please read our Privacy Policy. If you have any questions about our use of cookies, please contact us at [email protected].