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Way of Life
Designed to Be Lived In.
Bringing warmth, identity and belonging to build-to-rent living.
When Way of Life - one of the UK's fastest-growing build-to-rent operators, with 2,500 units and £3.3 billion under management - engaged Effect Digital, they needed more than a marketing agency. They needed a partner who understood the commercial mechanics of residential leasing: the pressure of void periods, the urgency of lease-up, and the long-term value of sustaining occupancy across a growing portfolio of premium assets.
Way of Life’s ambition to redefine premium urban living across a growing portfolio of nine buildings demanded digital capability that could serve two distinct operating modes simultaneously: the high-velocity environment of lease-up, and the steady, conversion-focused discipline of a stabilised asset managing renewals and minimising void exposure.
When they came to us there was no single, connected view of how marketing activity was influencing leasing outcomes downstream from initial enquiry through to signed tenancy agreement.
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Digital Strategy & Transformation
UX & Experience Design
Web Development
Paid Media
SEO & LLM Optimisation
CRM & Email
Listings Management (Rightmove & Zoopla)
Data Infrastructure
Offline Conversion Tracking
We support Way of Life as a key transformation partner across their digital ecosystem. From back-office infrastructure to customer-facing experiences and performance campaigns. Designed to accelerate lease-up, protect occupancy, and convert demand into long-term residents.
70%
of sales conversions attributed to Effect's work.
49M impressions
driving brand awareness and conversion within the premium renters market.
Award-shortlisted
campaigns achieving industry recognition.
+112%
increased SEO visibility for The Eades after completing Effect's bespoke advanced SEO Strategy.
When Way of Life - one of the UK's fastest-growing build-to-rent operators, with 2,500 units and £3.3 billion under management - engaged Effect Digital, they needed more than a marketing agency. They needed a partner who understood the commercial mechanics of residential leasing: the pressure of void periods, the urgency of lease-up, and the long-term value of sustaining occupancy across a growing portfolio of premium assets.
Client Perspective
The team at Effect have transformed our digital marketing activity.
We’ve achieved 69% YoY growth in enquiry pipeline, and their efforts have contributed to 70% of our sales conversions in the last quarter. But beyond that, they’re great to work with, they know what channels work but also have their finger on the pulse of what new channels will provide growth.
Rohan Ames | Head of Marketing
We continue to evolve the digital engine behind Way of Life’s portfolio.
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Across a growing portfolio valued at £3.3 billion, we continue to evolve Way of Life’s digital ecosystem, accelerating lease-up, protecting occupancy, and ensuring every channel works harder to connect the right resident with the right home.
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Let's build something smart, together
Partner with Effect to turn first-party data, AI intelligence, and digital strategy into lasting impact.