Effect Digital appointed to design and build the new Swim England website

Swimming is one of the most inclusive sports there is, open to people of every age, background and ability and uniquely, it's the only one that saves lives. For everyone who can, learning to swim is a skill that enriches and protects for life.

Swim England is the membership organisation at the heart of the sport, and this project is about helping them be more than that: better supporting their member community operationally and in the experience they offer while raising the profile of aquatics to reach more people. The work is built to the highest standards of security and accessibility and designed for a fast-changing digital landscape.

We won it through a competitive pitch, with an approach that balanced the needs of a large, complex organisation with a real focus on the experience and emotion at the heart of swimming. We'll share more as the project develops.

Have a brief you need help with? We'd love to hear from you - get in touch and let's talk.