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Effect Digital Named Three-Time Finalist at the Performance Marketing Awards for the Second Consecutive Year
Effect Digital7th May 2026
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Effect Digital is proud to announce that we have been shortlisted in three categories at the 2026 Performance Marketing Awards, marking the second consecutive year the agency has achieved triple-finalist status at what is widely regarded as the industry's most competitive and coveted independent benchmark.
Our work across two client partnerships has earned recognition in the following categories:
Best Lead Generation Campaign — delivered in partnership with Way of Life
Best Use of Audiences and Data — delivered in partnership with Way of Life
Best Travel Campaign — delivered in partnership with The Savoy
Now in its 20th edition, the Performance Marketing Awards represent the definitive standard of excellence across the performance marketing industry.
Effect Digital goes into the ceremony competing against some of the most formidable names in the field, including Performics@Spark Foundry, MG OMD, British Airways, Virgin Atlantic, Publicis, Disney, Virgin Media, and Colgate-Palmolive.
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Celebrating at the Shortlist Networking Brunch
Ahead of the ceremony, Effect Digital was among the select group of shortlisted agencies and client-partners invited to attend the exclusive Shortlist Networking Brunch.
It was an honour to attend the event alongside Olivia Smith, Digital Marketing Manager at The Savoy, to celebrate our finalist status, a reflection of the collaborative spirit that underpins the work we're proud to be recognised for. Sharing the experience together felt like a fitting celebration of the relationship as much as the results.
The morning's programme featured an inspiring keynote from Maya Raichoora, Nike's first Mental Fitness Trainer, exploring what it takes to perform at the highest level. A panel of PMA judges then led a compelling session on the intersection of results, data, and storytelling, and how to build a narrative that resonates, whether you're writing a case study, submitting an award entry, or making the case for investment at board level.
We came away with strong connections, great photographs, and a renewed sense of momentum heading into the awards ceremony on May 12th.
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