Effect Digital Takes Home x2 Trophies At Performance Marketing Awards 2026

We were awarded Gold in Best Lead Generation Campaign for our work with luxury build-to-rent operator Way of Life, and Silver in Best Travel Campaign for our full-funnel performance strategy delivered in partnership with The Savoy. 

Both wins were recognised against a competitive field that included large network agencies and national omnichannel campaigns.

Way of Life is one of the UK's leading build-to-rent operators. The business required a lead generation strategy capable of producing high-value, high-intent renter demand at scale while maintaining efficiency across a multi-site portfolio. Our campaign drove 72% of apartment reservations through performance marketing, delivering 225% more leads than forecast despite a 10% market downturn.

The judges described the work as "a masterclass in lead quality and performance efficiency", praising a "rare ability to optimise for business-critical goals rather than surface-level metrics, with results that proved digital can drive physical occupancy at scale."

Our 2025 campaign combined first-party data and full-funnel performance marketing to help The Savoy grow bookings by 86% and achieve a 30:1 ROAS amid its fiercest competitive environment in a decade.

The judges commended "a highly strategic campaign that combined cultural storytelling with data-led activation to defend a world-famous market position," and noted, "a highly effective approach which delivered excellent commercial outcomes and clear revenue growth in a competitive luxury market."

Now in its 20th edition, the Performance Marketing Awards represent the definitive benchmark of excellence across the performance marketing industry. Entries are assessed by an independent judging panel of senior leaders from across brands, agencies, and publishers, making recognition at this level a meaningful and independent validation of commercial impact.

Natasha Riley, Client Services Director, explains:

"Most agencies treat performance and luxury as opposing forces. You chase volume, or you protect the brand. We've spent years proving you can do both, and these wins are the evidence: 86% booking growth for The Savoy, 72% of reservations for Way of Life, all delivered with discipline rather than bigger budgets. That's the thinking now going into Effect Signals, built for premium property and hospitality brands who refuse to choose between growth and prestige." 

The results across both campaigns demonstrate that world-class performance marketing is not the exclusive preserve of large network agencies. We operate at the intersection of data intelligence, audience strategy, and commercial rigour, and these awards are a reflection of what is possible when those disciplines are applied with genuine depth.

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