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Celebrating 50 years of an iconic venue

A digital archive of the last 50 years for a new generation.


J Ramone outside Roundhouse, 1976

effect was appointed alongside creative partner, The Unloved, to produce a digital book celebrating 50 years of the Roundhouse – the birthplace of punk and melting pot of creative influences.

Over 8 weeks we created a platform to hold a diverse collection of archive material, individual stories and memories. It was important for the Roundhouse team to be able to easily curate and add content to the site through an intuitive CMS, whilst users had a fast, responsive experience on any device.

We are proud to say the website was cited as a Webby Honoree – a fantastic accolade for a fantastic project.
Roundhouse website on iPhones
Performers at Roundhouse

effect & the unloved have really engaged with our content, the stories we wanted to tell, and the experience we wanted the users to have. Not only are we hugely pleased with the result, but the whole experience of working with them as an agency has been an absolute pleasure. Their project management skills are second to none; I trust them implicitly. They have a positive, innovative, problem-solving approach which is great to work with. The site launched on time and on budget… I couldn’t recommend working with the unloved and effect enough – we love them!

Carmel England — Head of Marketing, Roundhouse
Performance at Roundhouse
Roundhouse exterior
Performance at Roundhouse
Electric Proms at Roundhouse
Webby Award Honoree
Roundhouse 50 years website homepage

Let’s make something amazing.

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