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A new home for a cultural icon

Brand website and ticketing integration for a renowned theatrical powerhouse.

ClientThe Old Vic

The Old Vic theatre crowd

effect in partnership with The Unloved won a competitive pitch to redevelop the Old Vic theatre’s website, launching their new brand for the first time and integrating with a ticketing platform provided by Tessitura. We worked closely with both the Old Vic and Tessitura to plan user journeys, improve user experience and ultimately drive increased sales for the venue.

The result is a fast, secure site providing users with a great experience and the Old Vic theatre with detailed insight into how the site is performing. The site is responsive and provides flexibility in the presentation of content and the Old Vic brand that was not possible with the outgoing site. We continue to work with both the Old Vic and Tessitura to optimise and enhance the site and drive traffic through advertising and campaign activity.
The Old Vic website homepage on iMac
Paper Woman production image, The Old Vic

We knew the website would be a challenge, technically due to the complexity of integrating with Tessitura but also creatively, ensuring the brand was successfully translated online. Working with the effect team felt more like working with an extension of our own and the success of the site so far stands as a testament to their hard work but also excites us about the possibilities for the future.

Joanna Down — Commercial and Communications Director, The Old Vic
The Old Vic building facade
Performance at The Old Vic
Bundle of papers at The Old Vic
Bar at the The Old Vic
The Old Vic foyer
The Old Vic website What's On page

Let’s make something amazing.

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