Raising awareness of UK farming & food standards
Connecting consumers with their food, from farm to fork.
Red Tractor is a unique organisation. They work with the nation’s largest food producers and the majority of farmers across the country to ensure food quality and safety throughout the supply chain. Working closely with Red Tractor we produced a digital strategy spanning multiple channels to reach consumers and raise awareness of the standards.
Through an always-on social strategy spanning content creation, influencer outreach, community management, advertising, email and the UK’s largest on-pack promotion, we successfully reached and engaged a huge proportion of the population. Success was proven through engagement with our campaigns and regular YouGov polls to understand the brand’s visibility and understanding amongst our core audiences.