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Raising awareness of UK farming & food standards

Connecting consumers with their food, from farm to fork.

ClientRed Tractor

English countryside, gated field

Red Tractor is a unique organisation. They work with the nation’s largest food producers and the majority of farmers across the country to ensure food quality and safety throughout the supply chain. Working closely with Red Tractor we produced a digital strategy spanning multiple channels to reach consumers and raise awareness of the standards.

Through an always-on social strategy spanning content creation, influencer outreach, community management, advertising, email and the UK’s largest on-pack promotion, we successfully reached and engaged a huge proportion of the population. Success was proven through engagement with our campaigns and regular YouGov polls to understand the brand’s visibility and understanding amongst our core audiences.

Red Tractor website on iPhone
Massey Ferguson tractor
Adam Henderson holding a lamb
Chickens in a yard
Video views in 8 weeks
11 Million
English country meadow with a barn
Comp entries in 8 weeks
428,000
Some very tasty looking meat
A handful of strawberries
Video views in 8 weeks
11 Million
Comp entries in 8 weeks
428,000
Red Tractor BBQ website landing page

Let’s make something amazing.

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